Thoughts to ponder
The post below got me thinking...
We have better looking blogger's sites than our .gov sites. We have highly creative and competent people amongst us like the fellow from Kurapak who does web and site designs in our population. Its not that we do not have the skills to do it.. Its not that we do not have the creative pool.. AND its not that we do not have the money! Why on earth?
Where is all the millions of our precious GNP that is allocated year after year going to? Sorry.. I think its just sickening. Millions spent on the new RTB complex next to a stinking dumpsite infested with rats. Millions more spent on stopping the smell from affecting the people working there. What a waste. And we have ministries complaining of our population wasting a mere $200 million on energy? I think a lot more would've been saved from all this wasted resources of fixing problems that shouldnt have been there in the first place if it was more well thought out. And, i dont think it would even cost $50,000 (out of those millions) for someone like Kurapak to do up a proper content management system and website design for the entire .gov!
Where are we headed?
Another waste of space is our tourism dept. I found out that a group of Koreans were visiting our temburong national park and some of them had a scare when the poorly maintained walkway along the trails collapsed. No one was hurt but it stopped the rest of the tour group from continuing the tour there and the group left soon after. The only response they got from Tourism was "it was an accident". FFS.. damage control! I can understand it was an accident but at least do something to make it up to them! That leads on to another issue... we are here promoting our national park left right and centre and why arent our national heritage walkways amongst others being maintained? My colleagues and I spend our time filming and shooting promoting our country to viewers abroad (FOR FREE) and what happens when tourists come? Come on. I know our tourism board is throwing money to overseas photographers, media (maybe because they dont think our locals are good enough) etc holding exhibitions left right and centre and yet what do they see when they get here IF they even want to come here? Incidently, a comment was made from someone high up at Brunei Tourism Board about my videos not good enough to promote Brunei and our national park. yeah.. its free and I still get that. They are not willing to pay me or any local for that matter to do a proper promotional video and yet have the nerve to make statements like that. Pay for a proper video to be done. Otherwise, do not make statements like that if someone sends you a gift. The term "melepaskan anjing tersepit' comes to mind.
Do they really know anything about marketing?
Here.. free lesson!
Simplest rules of MARKETING:
4Ps!
Price!
Promotion!
Place!
PRODUCT!
Wikipedia -
"Definition
Although some marketers have added other Ps, such as personnel and packaging, the fundamental dogma of marketing typically identifies the four Ps of the marketing mix as referring to:
Product - An object or a service that is mass produced or manufactured on a large scale with a specific volume of units. A typical example of a mass produced service is the hotel industry. A less obvious but ubiquitous mass produced service is a computer operating system. Typical examples of a mass produced objects are the motor car and the disposable razor.
Price – The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product. The business may increase or decrease the price of product if other stores have the same product.
Place – Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.
Promotion – Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale. A certain amount of crossover occurs when promotion uses the four principle elements together, which is common in film promotion. Advertising covers any communication that is paid for, from television and cinema commercials, radio and Internet adverts through print media and billboards. One of the most notable means of promotion today is the Promotional Product, as in useful items distributed to targeted audiences with no obligation attached. This category has grown each year for the past decade while most other forms have suffered. It is the only form of advertising that targets all five senses and has the recipient thanking the giver. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and Public Relations (see Product above)."
What's the point of promotions, pricing and location marketing when we dont even have a proper product to deliver? What are we paying these 'highly qualified' super duper professionals for? I'm only a business graduate and I can already see so many gaps in the marketing processes.
We have better looking blogger's sites than our .gov sites. We have highly creative and competent people amongst us like the fellow from Kurapak who does web and site designs in our population. Its not that we do not have the skills to do it.. Its not that we do not have the creative pool.. AND its not that we do not have the money! Why on earth?
Where is all the millions of our precious GNP that is allocated year after year going to? Sorry.. I think its just sickening. Millions spent on the new RTB complex next to a stinking dumpsite infested with rats. Millions more spent on stopping the smell from affecting the people working there. What a waste. And we have ministries complaining of our population wasting a mere $200 million on energy? I think a lot more would've been saved from all this wasted resources of fixing problems that shouldnt have been there in the first place if it was more well thought out. And, i dont think it would even cost $50,000 (out of those millions) for someone like Kurapak to do up a proper content management system and website design for the entire .gov!
Where are we headed?
Another waste of space is our tourism dept. I found out that a group of Koreans were visiting our temburong national park and some of them had a scare when the poorly maintained walkway along the trails collapsed. No one was hurt but it stopped the rest of the tour group from continuing the tour there and the group left soon after. The only response they got from Tourism was "it was an accident". FFS.. damage control! I can understand it was an accident but at least do something to make it up to them! That leads on to another issue... we are here promoting our national park left right and centre and why arent our national heritage walkways amongst others being maintained? My colleagues and I spend our time filming and shooting promoting our country to viewers abroad (FOR FREE) and what happens when tourists come? Come on. I know our tourism board is throwing money to overseas photographers, media (maybe because they dont think our locals are good enough) etc holding exhibitions left right and centre and yet what do they see when they get here IF they even want to come here? Incidently, a comment was made from someone high up at Brunei Tourism Board about my videos not good enough to promote Brunei and our national park. yeah.. its free and I still get that. They are not willing to pay me or any local for that matter to do a proper promotional video and yet have the nerve to make statements like that. Pay for a proper video to be done. Otherwise, do not make statements like that if someone sends you a gift. The term "melepaskan anjing tersepit' comes to mind.
Do they really know anything about marketing?
Here.. free lesson!
Simplest rules of MARKETING:
4Ps!
Price!
Promotion!
Place!
PRODUCT!
Wikipedia -
"Definition
Although some marketers have added other Ps, such as personnel and packaging, the fundamental dogma of marketing typically identifies the four Ps of the marketing mix as referring to:
Product - An object or a service that is mass produced or manufactured on a large scale with a specific volume of units. A typical example of a mass produced service is the hotel industry. A less obvious but ubiquitous mass produced service is a computer operating system. Typical examples of a mass produced objects are the motor car and the disposable razor.
Price – The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product. The business may increase or decrease the price of product if other stores have the same product.
Place – Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.
Promotion – Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale. A certain amount of crossover occurs when promotion uses the four principle elements together, which is common in film promotion. Advertising covers any communication that is paid for, from television and cinema commercials, radio and Internet adverts through print media and billboards. One of the most notable means of promotion today is the Promotional Product, as in useful items distributed to targeted audiences with no obligation attached. This category has grown each year for the past decade while most other forms have suffered. It is the only form of advertising that targets all five senses and has the recipient thanking the giver. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and Public Relations (see Product above)."
What's the point of promotions, pricing and location marketing when we dont even have a proper product to deliver? What are we paying these 'highly qualified' super duper professionals for? I'm only a business graduate and I can already see so many gaps in the marketing processes.
posted by DC at
6/03/2008 07:15:00 pm
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